ISB Marketing

Thought Leadership

Service Outline

"Thought Leadership" is a business strategy that involves sharing specialized knowledge, making assertions, and providing recommendations on issues or themes within a particular field. Authors aim to enlighten the market by positioning themselves as leaders in the industry. Thought leadership also serves as an efficient and potent marketing strategy that enhances a company's reputation.

Thought Leadership content is utilized by companies to establish trust as industry leaders. According to LinkedIn and Edelman's 'B2B Thought Leadership Impact Report,' 61% of B2B buyer decision-makers state that "Thought Leadership communicates the potential value of products or services more effectively than traditional product-centric marketing methods". Additionally, 55% mentioned that "Producing high-quality Thought Leadership content is crucial, particularly during economic downturns".

Thought Leadership content should be highly specialized and valuable to customers, rather than just a mere introduction of products or services.

Source: Created by ISB Marketing from the Edelman & LinkedIn: 2022 LinkedIn-Edelman B2B Thought Leadership Impact Report.

Let us help you if want to

  • Strengthen your company's position in the market.
  • Move away from product-centric marketing.
  • Communicate the potential value of your products or services.

What ISB Marketing Can Do
for Your Business

At ISB Marketing, we analyze industry trends, themes, and target audiences based on customer feedback to develop and execute content plans. Our expertise extends beyond manuscript creation to encompass diverse content formats like graphic design, research reports, videos, and more. Leveraging our extensive experience, we craft high-quality thought leadership content that significantly impacts our clients' business success. Moreover, utilizing thought leadership content to bolster brand recognition is well within our capabilities.

Customer Review

Major software manufacturer

ISB Marketing excels in content planning. They provided content ideas from various perspectives that we hadn't thought of before. We were happy with the way they coordinated with experts. Offering valuable thought leadership content to our target audience has helped increase brand recognition and, consequently, generated new interest in our company's services.

Multinational IT company

We commissioned ISB Marketing to create an industry report customized for the Japanese market, based on global research data. The report, enriched with insightful analysis and rich infographics, has garnered positive feedback from customers for its uniqueness and persuasiveness. Additionally, we received interview requests from industry media.

Marketing support for thought leadership is also available.

We have a wealth of experience in developing marketing plans utilizing thought leadership content and engaging with the media. Please feel free to contact us for a consultation.