{"id":1134,"date":"2025-04-24T11:00:00","date_gmt":"2025-04-24T02:00:00","guid":{"rendered":"https:\/\/isbm.jp\/en\/?p=1134"},"modified":"2026-02-26T10:53:28","modified_gmt":"2026-02-26T01:53:28","slug":"driving-new-enquiries-through-case-study-production-major-consulting-firm","status":"publish","type":"post","link":"https:\/\/isbm.jp\/en\/works\/contentmarketing7\/","title":{"rendered":"Driving new enquiries through case study production | Major consulting firm"},"content":{"rendered":"\n
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Industry<\/h2>\n

Consulting\/Professional services<\/span><\/p>\n
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Challenges faced by the client<\/h2>\n

A major consulting firm that provides services across a wide range of industries and companies was faced with the challenge of communicating its early user case studies in a clear and persuasive way to support business expansion. The company was also advancing its digital marketing efforts and considering how to use customer case studies as sales tools during business negotiations.

\n\nWith no prior experience in implementing case production, the company was looking for a partner with expertise in both industry and information systems, who could provide support from the ground up.\n\n<\/p>\n
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Implementation Details<\/h2>\n
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  • Initial consultation <\/li>\n
  • Client interview<\/li>\n
  • Case study content creation<\/li>\n<\/p>\n<\/div>\n<\/div>\n

    ISB Marketing conducted careful interviews with the client to understand the firm\u2019s business and how their services were developed. Based on that understanding, we conducted on-site interviews and created content featuring customers who had utilized the client\u2019s service. In the interview process, we created an environment where it was easy to talk. During the entire process, we provided ongoing guidance on workflow and preparation to help alleviate the client\u2019s concerns, as this was their first time producing a case study.\n\n\n\n
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    Results<\/h2>\n

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  • The case study content attracted interest from companies facing the same challenges as early users, resulting in new inquiries.<\/li>\n
  • Through posting the case study on their website and distribution in print, the company was able to use it as a shared sales tool across both its own team and group companies.<\/li>\n
  • Content revisions were reduced to almost zero, ensuring the quality of work and shortening delivery time.<\/li>

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    See a service description for this case study
    <\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

    Industry Consulting\/Professional services Challenges faced by the client A major consulting firm that provides services across a wide range of industries and companies was faced with the challenge of communicating its early user case studies in a clear and persuasive way to support business expansion. The company was also advancing its digital marketing efforts and … Continue reading Driving new enquiries through case study production | Major consulting firm<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"title":"Driving new enquiries through case study production | Major consulting firm","description":"A major consulting firm needed clear case studies to drive growth and aid sales. ISB Marketing conducted interviews and created content showcasing successful user experiences. This generated new inquiries and provided effective sales tools, with minimal revisions and a quick turnaround."},"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1134","post","type-post","status-publish","format-standard","hentry","category-contents"],"_links":{"self":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/1134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/comments?post=1134"}],"version-history":[{"count":4,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/1134\/revisions"}],"predecessor-version":[{"id":1142,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/1134\/revisions\/1142"}],"wp:attachment":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/media?parent=1134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/categories?post=1134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/tags?post=1134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}