{"id":1146,"date":"2025-05-16T14:30:00","date_gmt":"2025-05-16T05:30:00","guid":{"rendered":"https:\/\/isbm.jp\/en\/?p=1146"},"modified":"2025-05-14T12:17:43","modified_gmt":"2025-05-14T03:17:43","slug":"capturing-real-market-insights-through-online-research%ef%bd%9cinformation-equipment-manufacturer","status":"publish","type":"post","link":"https:\/\/isbm.jp\/en\/works\/research4\/","title":{"rendered":"Capturing real market insights through online research\uff5cInformation equipment manufacturer"},"content":{"rendered":"\n
\n

Industory<\/h2>\n

manufacturing


<\/span><\/p>\n

Challenges faced by the client<\/h2>\n

  • Desired to understand their product’s market share and how the products were being used.<\/li>\n
  • Needed to develop new features based on user needs.<\/li>
    \nThe client wanted to gain a clear understanding of how their products were used in real-life scenarios, including aspects such as frequency and usage context. Although they had conducted customer surveys in the past, the sample size had been too small to allow for meaningful analysis.
    \nThrough this research, they hoped to deepen their understanding of users and improve products and services accordingly. \n<\/p>\n

    <\/p>\n

    What We Did<\/h2>\n

  • Requirements Definition, Questionnaire Design \/ Production \/ Implementation,Reporting<\/li>
    \nOnline research was conducted targeting thousands of research monitors nationwide. By setting detailed screening conditions, we efficiently focused on the ideal respondents from whom the client wanted to gather data.

    \nDuring the planning phase, we helped to set up respondent criteria and key analysis points to make sure the survey results were balanced and meaningful.

    \nFor the questionnaire design, we advised on organizing the information based on research objectives, and on question logic, wording, choice structure, and response formats that would be easy for users to answer.

    \nIn the implementation and reporting phases, we aggregated data across multiple analysis axes, and delivered results along with actionable insights.\n<\/p>\n\n<\/div>\n\n
    \n\n

    <\/p>\n<\/div>\n

    Results <\/h2>\n

    \n

  • Gained insight into product usage and user needs that had not been captured before.<\/li>\n
  • Visualized the company’s position in the market.<\/li>\n
  • Secured the number of responses needed for analysis and acquired data to support future product development.<\/li>
    \n\nBy analysing the data across user segments, the client was able to visualize product evaluations and areas for improvement , leading to a deeper understanding of customer needs. Mapping their position against competitors also helped identify new marketing targets. <\/p>\n\n\n\n
    \"Zu\"<\/figure>\n\n\n\n

    <\/p>\n\n\n

    \n
    \nSee a service description for this case study
    \n<\/a>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

    Industory manufacturing Challenges faced by the client Desired to understand their product’s market share and how the products were being used. Needed to develop new features based on user needs. The client wanted to gain a clear understanding of how their products were used in real-life scenarios, including aspects such as frequency and usage context. … Continue reading Capturing real market insights through online research\uff5cInformation equipment manufacturer<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"title":"Capturing real market insights through online research\uff5cInformation equipment manufacturer - ISB Marketing","description":"Understand product usage and user needs through online research. Gain market insights, visualize your position, and gather crucial data."},"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1146","post","type-post","status-publish","format-standard","hentry","category-research"],"_links":{"self":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/1146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/comments?post=1146"}],"version-history":[{"count":7,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/1146\/revisions"}],"predecessor-version":[{"id":1225,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/1146\/revisions\/1225"}],"wp:attachment":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/media?parent=1146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/categories?post=1146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/tags?post=1146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}