{"id":119,"date":"2021-01-24T19:31:00","date_gmt":"2021-01-24T10:31:00","guid":{"rendered":"http:\/\/isbm5227.xsrv.jp\/isbm.jp\/?p=119"},"modified":"2023-07-19T11:54:42","modified_gmt":"2023-07-19T02:54:42","slug":"%e3%82%aa%e3%82%a6%e3%83%b3%e3%83%89%e3%83%a1%e3%83%87%e3%82%a3%e3%82%a2%e5%88%b6%e4%bd%9c%e9%81%8b%e7%94%a8%e3%81%ab%e3%82%88%e3%82%8b%e5%95%86%e5%93%81%e3%81%ae%e8%aa%8d%e7%9f%a5%e5%90%91%e4%b8%8a","status":"publish","type":"post","link":"https:\/\/isbm.jp\/en\/works\/site1\/","title":{"rendered":"Improve Product Recognition through  Creating and Operating Owned Media"},"content":{"rendered":"\n<div class=\"content_block mb-10 px-4 md:px-0\">\n<h2 class=\"text-lg font-bold\">Customer Profile<\/h2>\n<p class=\"py-4\">Import\/Exporter of Environmental Technology<\/p>\n<h2 class=\"text-lg font-bold\">Customer&#8217;s Goal<\/h2>\n<p class=\"py-4\">To improve product recognition and increase the numbers of distributors.<\/p>\n<h2 class=\"text-lg font-bold\">What We Did<\/h2>\n<p class=\"py-4\">1. Conducted Keyword Research and Analysis of Competitors\u2019 Websites.<br>2. Reorganized the listing, indexing, and searchability of their product lineup on their website and sales tools, by feature rather than by name.<br>3. Created new owned-media articles aimed at potential new distributors, with dedicated content to explain and introduce their product line to potential distributors.<\/p>\n<\/div>\n\n<div class=\"seminar_block w-full md:w-1\/2 border-box relative flex flex-wrap items-stretch\">\n\n<p class=\"font-bold\"><\/p>\n<\/div>\n<h2 class=\"text-lg font-bold\">Results<\/h2>\n<p class=\"py-4 text-2xl text-mainColor2\">Our customer saw an increase in the number of product inquiries. Furthermore, the geographic distribution of these inquiries was much wider than before; i.e., much of the increase was from distributors outside the Tokyo area).<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped works_img wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"303\" src=\"https:\/\/isbm.jp\/en\/wp-content\/uploads\/2021\/02\/shutterstock_380464495-1-1024x683.jpg\" alt=\"\" class=\"wp-image-303\" srcset=\"https:\/\/isbm.jp\/en\/wp-content\/uploads\/2021\/02\/shutterstock_380464495-1-1024x683.jpg 1024w, https:\/\/isbm.jp\/en\/wp-content\/uploads\/2021\/02\/shutterstock_380464495-1-300x200.jpg 300w, https:\/\/isbm.jp\/en\/wp-content\/uploads\/2021\/02\/shutterstock_380464495-1-768x512.jpg 768w, https:\/\/isbm.jp\/en\/wp-content\/uploads\/2021\/02\/shutterstock_380464495-1-1536x1024.jpg 1536w, https:\/\/isbm.jp\/en\/wp-content\/uploads\/2021\/02\/shutterstock_380464495-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n\n\n<div class=\"effect-fade content_block mb-10 text-center effect-scroll\">\n<div class=\"btn_mono1 border border-black contact mx-auto w-10\/12 md:w-3\/5\">\n<a href=\"https:\/\/isbm.jp\/en\/services\/website\/\" class=\"block flex items-center px-4 py-6 box-border relative\">See a service description for this case study<img decoding=\"async\" src=\"https:\/\/isbm.jp\/wp-content\/themes\/isbm\/img\/arrow_bk.svg\" class=\"w-8 h-auto ml-auto\"><br>\n<\/a>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Customer Profile Import\/Exporter of Environmental Technology Customer&#8217;s Goal To improve product recognition and increase the numbers of distributors. What We Did 1. Conducted Keyword Research and Analysis of Competitors\u2019 Websites.2. Reorganized the listing, indexing, and searchability of their product lineup on their website and sales tools, by feature rather than by name.3. Created new owned-media &hellip; <a href=\"https:\/\/isbm.jp\/en\/works\/site1\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Improve Product Recognition through  Creating and Operating Owned Media<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"description":"What We Did \/ 1. Conducted Keyword Research and Analysis of Competitors\u2019 Websites. \/ 2. Reorganized the listing, indexing, and searchability of their product lineup on their website and sales tools, by feature rather than by name. \/ 3. Created new owned-media articles aimed at potential new distributors, with dedicated content to explain and introduce their product line to potential distributors.","title":"Improve Product Recognition through Creating and Operating Owned Media - ISB Marketing"},"footnotes":""},"categories":[7],"tags":[],"class_list":["post-119","post","type-post","status-publish","format-standard","hentry","category-site"],"_links":{"self":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/comments?post=119"}],"version-history":[{"count":16,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/119\/revisions"}],"predecessor-version":[{"id":658,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/119\/revisions\/658"}],"wp:attachment":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/media?parent=119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/categories?post=119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/tags?post=119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}