{"id":125,"date":"2021-01-24T23:02:22","date_gmt":"2021-01-24T14:02:22","guid":{"rendered":"http:\/\/isbm5227.xsrv.jp\/isbm.jp\/?p=125"},"modified":"2023-07-21T08:39:50","modified_gmt":"2023-07-20T23:39:50","slug":"%e3%82%a4%e3%83%99%e3%83%b3%e3%83%88%e3%82%84sns%e3%82%92%e6%b4%bb%e7%94%a8%e3%81%97%e3%81%9fpr%e6%b4%bb%e5%8b%95%e6%94%af%e6%8f%b4","status":"publish","type":"post","link":"https:\/\/isbm.jp\/en\/works\/pr2\/","title":{"rendered":"Public Relations Campaigns Focusing on Social Media and Public Events"},"content":{"rendered":"\n
\n

Customer Profile<\/h2>\n

Service-industry provider<\/p>\n

Company’s Goal<\/h2>\n

Enhance the attractiveness of their products to both new and existing customers.<\/p>\n

What We Did<\/h2>\n

1. Planned a PR event with the customer, wrote briefs for the event and handled media inquiries related to the event.
2. Created and uploaded news releases, owned-media contents and more for the customer.<\/p>\n<\/div>\n\n

\n\n

<\/p>\n<\/div>\n

Results<\/h2>\n

1. Eighty media outlets, including major portal sites, posted articles about the event.
2. Inquiries have increased since the event, and the company\u2019s name-recognition has grown.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n

\n
\nSee a service description for this case study
\n<\/a>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Customer Profile Service-industry provider Company’s Goal Enhance the attractiveness of their products to both new and existing customers. What We Did 1. Planned a PR event with the customer, wrote briefs for the event and handled media inquiries related to the event.2. Created and uploaded news releases, owned-media contents and more for the customer. Results … Continue reading Public Relations Campaigns Focusing on Social Media and Public Events<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"description":"What We Did \/ 1. Planned a PR event with the customer, wrote briefs for the event and handled media inquiries related to the event. 2. Inquiries have increased since the event, and the company\u2019s name-recognition has grown.","title":"Public Relations Campaigns Focusing on Social Media and Public Events - ISB Marketing"},"footnotes":""},"categories":[8],"tags":[],"class_list":["post-125","post","type-post","status-publish","format-standard","hentry","category-pr"],"_links":{"self":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/comments?post=125"}],"version-history":[{"count":14,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/125\/revisions"}],"predecessor-version":[{"id":655,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/125\/revisions\/655"}],"wp:attachment":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/media?parent=125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/categories?post=125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/tags?post=125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}