{"id":129,"date":"2021-01-24T23:17:23","date_gmt":"2021-01-24T14:17:23","guid":{"rendered":"http:\/\/isbm5227.xsrv.jp\/isbm.jp\/?p=129"},"modified":"2023-07-21T08:42:58","modified_gmt":"2023-07-20T23:42:58","slug":"%e3%83%a1%e3%83%bc%e3%82%ab%e3%81%ae%e6%96%b0%e8%a3%bd%e5%93%81%e3%83%aa%e3%83%aa%e3%83%bc%e3%82%b9%e6%94%af%e6%8f%b4","status":"publish","type":"post","link":"https:\/\/isbm.jp\/en\/works\/advisor1\/","title":{"rendered":"Supporting New Product Launches"},"content":{"rendered":"\n<div class=\"content_block mb-10 px-4 md:px-0\">\n<h2 class=\"text-lg font-bold\">Customer Profile<\/h2>\n<p class=\"py-4\">Consumer-product Manufacturer<\/p>\n<h2 class=\"text-lg font-bold\">Customer\u2019s Goal<\/h2>\n<p>Having already decided to diversify their business by selling new products to both OEMs and to consumers, they required comprehensive marketing support.<\/p>\n<h2 class=\"text-lg font-bold\">What We Did<\/h2>\n<p class=\"py-4\">1. Comprehensive Marketing Support: identifying the target market(s), coming up with a concept for the new product, and deciding appropriate sales channels.<br>2. Assisted in setting up an EC (electronic commerce) site, to enable direct sales.<br>3. Developed a questionnaire for licensed dealers, and analyzed the results.<br>4. Advised customer on creating advertisement contents, selected the appropriate mediums and venues for these various contents, distributed the ads and content to the media, and then collected, analyzed and evaluated data on the effectiveness of the various efforts.<\/p>\n<\/div>\n\n<div class=\"seminar_block w-full md:w-1\/2 border-box relative flex flex-wrap items-stretch\">\n\n<\/div>\n<h2 class=\"text-lg font-bold\">Results<\/h2>\n<p class=\"py-4 text-2xl text-mainColor2\"><span style=\"font-weight: 400;\">The customer achieved their first-year sales target.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default works_img\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/isbm.jp\/en\/wp-content\/uploads\/2021\/02\/AdobeStock_263814992-1024x611.jpeg\" alt=\"\" class=\"wp-image-297\" srcset=\"https:\/\/isbm.jp\/en\/wp-content\/uploads\/2021\/02\/AdobeStock_263814992-1024x611.jpeg 1024w, https:\/\/isbm.jp\/en\/wp-content\/uploads\/2021\/02\/AdobeStock_263814992-300x179.jpeg 300w, https:\/\/isbm.jp\/en\/wp-content\/uploads\/2021\/02\/AdobeStock_263814992-768x458.jpeg 768w, https:\/\/isbm.jp\/en\/wp-content\/uploads\/2021\/02\/AdobeStock_263814992-1536x916.jpeg 1536w, https:\/\/isbm.jp\/en\/wp-content\/uploads\/2021\/02\/AdobeStock_263814992-2048x1221.jpeg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n<div class=\"effect-fade content_block mb-10 text-center effect-scroll\">\n<div class=\"btn_mono1 border border-black contact mx-auto w-10\/12 md:w-3\/5\">\n<a href=\"https:\/\/isbm.jp\/en\/services\/advisoryservice\/\" class=\"block flex items-center px-4 py-6 box-border relative\">See a service description for this case study<img decoding=\"async\" src=\"https:\/\/isbm.jp\/wp-content\/themes\/isbm\/img\/arrow_bk.svg\" class=\"w-8 h-auto ml-auto\"><br>\n<\/a>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Customer Profile Consumer-product Manufacturer Customer\u2019s Goal Having already decided to diversify their business by selling new products to both OEMs and to consumers, they required comprehensive marketing support. What We Did 1. Comprehensive Marketing Support: identifying the target market(s), coming up with a concept for the new product, and deciding appropriate sales channels.2. Assisted in &hellip; <a href=\"https:\/\/isbm.jp\/en\/works\/advisor1\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Supporting New Product Launches<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"description":"What We Did \/ 1. Comprehensive Marketing Support 2. Assisted in setting up an EC (electronic commerce) site, to enable direct sales. 3. Developed a questionnaire for licensed dealers, and analyzed the results.","title":"Supporting New Product Launches - ISB Marketing"},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-129","post","type-post","status-publish","format-standard","hentry","category-advisor"],"_links":{"self":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/comments?post=129"}],"version-history":[{"count":19,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/129\/revisions"}],"predecessor-version":[{"id":653,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/129\/revisions\/653"}],"wp:attachment":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/media?parent=129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/categories?post=129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/tags?post=129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}