{"id":132,"date":"2021-01-24T23:30:54","date_gmt":"2021-01-24T14:30:54","guid":{"rendered":"http:\/\/isbm5227.xsrv.jp\/isbm.jp\/?p=132"},"modified":"2023-07-21T08:45:53","modified_gmt":"2023-07-20T23:45:53","slug":"%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e6%b4%bb%e5%8b%95%e5%85%a8%e8%88%ac%e6%94%af%e6%8f%b4","status":"publish","type":"post","link":"https:\/\/isbm.jp\/en\/works\/advisor2\/","title":{"rendered":"Comprehensive Marketing Support"},"content":{"rendered":"\n
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Customer Profile<\/h2>\n

Manufacturer of Electrical Devices<\/p>\n

Customer\u2019s Goals<\/h2>\n

\u30fbBrand building; increasing brand awareness and visibility.
\u30fbDetermine effectiveness of current promotional activities at brand building.<\/p>\n

What We Did<\/h2>\n

Our team regularly visited the customer, monitoring their meetings on branding. We offered them much advice on decision-making and PR strategizing.<\/p>\n

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\u30fbTogether we produced a Marketing Plan for the current year.<\/p>\n<\/div>\n<\/div>\n

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\u30fbWe facilitated brainstorming sessions on ideas to increase brand visibility.<\/p>\n<\/div>\n<\/div>\n

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\u30fbWe established KGI\/KPI for measuring the impact and effectiveness of their current advertisements.<\/p>\n<\/div>\n<\/div>\n

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\u30fbWe suggested ways to support the efforts of and increase the motivation of the company\u2019s sales partners; e.g., exhibitions, conferences, PR campaigns, and more.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

Results<\/h2>\n

We introduced the customer\u2019s employees to a common vocabulary of metrics for evaluating effectiveness. Thus, they improved their internal decision-making, and were quickly able to identify and offer ways for their sales partners and teams to increase brand awareness. As a result, sales increased 25% compared with the previous year.<\/p>\n<\/div>\n\n\n\n

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\nSee a service description for this case study
\n<\/a>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Customer Profile Manufacturer of Electrical Devices Customer\u2019s Goals \u30fbBrand building; increasing brand awareness and visibility.\u30fbDetermine effectiveness of current promotional activities at brand building. What We Did Our team regularly visited the customer, monitoring their meetings on branding. We offered them much advice on decision-making and PR strategizing. \u30fbTogether we produced a Marketing Plan for the … Continue reading Comprehensive Marketing Support<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"description":"What We Did \/ Our team regularly visited the customer, monitoring their meetings on branding. We offered them much advice on decision-making and PR strategizing.","title":"Comprehensive Marketing Support - ISB Marketing"},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-132","post","type-post","status-publish","format-standard","hentry","category-advisor"],"_links":{"self":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/comments?post=132"}],"version-history":[{"count":14,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/132\/revisions"}],"predecessor-version":[{"id":651,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/132\/revisions\/651"}],"wp:attachment":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/media?parent=132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/categories?post=132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/tags?post=132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}