{"id":135,"date":"2021-02-09T23:35:00","date_gmt":"2021-02-09T14:35:00","guid":{"rendered":"http:\/\/isbm5227.xsrv.jp\/isbm.jp\/?p=135"},"modified":"2026-02-26T11:02:01","modified_gmt":"2026-02-26T02:02:01","slug":"web%e3%82%b5%e3%82%a4%e3%83%88%e3%83%aa%e3%83%8b%e3%83%a5%e3%83%bc%e3%82%a2%e3%83%ab%e3%81%ae%e3%81%9f%e3%82%81%e3%81%ae%e8%aa%bf%e6%9f%bb","status":"publish","type":"post","link":"https:\/\/isbm.jp\/en\/works\/research2\/","title":{"rendered":"Website Renewal Research"},"content":{"rendered":"\n<div class=\"content_block mb-10 px-4 md:px-0\">\n<h2 class=\"text-lg font-bold\">Customer Profile<\/h2>\n<p class=\"py-4\"><span style=\"font-weight: 400;\">Nonprofit Foundation in Japan<\/span><\/p>\n<h2 class=\"text-lg font-bold\">Customer&#8217;s Goals<\/h2>\n<p class=\"py-4\">1. To revise their website, clarify and simplify their message by reducing excessive jargon.<br>2. To increase website traffic and inquiries.<br>3. To expand outreach to and inquiries from nonprofit organizations and corporations.<\/p>\n <p><\/p>\n<h2 class=\"text-lg font-bold\">What We Did<\/h2>\n<p class=\"py-4\">1. Conducted research on traffic to their website, including heuristic assessment of website visitors\u2019 experience navigating the site and satisfactory interface.<br>2. Based on our research, drew up a list of ways to improve user interface, including clarifying the contents by reducing technical jargon, and anticipating user needs and questions when reorganizing the site.<\/p>\n<\/div>\n\n<div class=\"seminar_block w-full md:w-1\/2 border-box relative flex flex-wrap items-stretch\">\n\n<p class=\"font-bold\"><\/p>\n<\/div>\n<h2 class=\"text-lg font-bold\">Result <\/h2>\n<p class=\"py-4 text-2xl text-mainColor2\">Our research clarified the customer\u2019s strengths are, so that they can differentiate their services and products from the competition\u2019s, and improve their messaging to their own customers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large works_img\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/isbm.jp\/en\/wp-content\/uploads\/2021\/02\/img08-1024x512.jpg\" alt=\"\" class=\"wp-image-293\" srcset=\"https:\/\/isbm.jp\/en\/wp-content\/uploads\/2021\/02\/img08-1024x512.jpg 1024w, https:\/\/isbm.jp\/en\/wp-content\/uploads\/2021\/02\/img08-300x150.jpg 300w, https:\/\/isbm.jp\/en\/wp-content\/uploads\/2021\/02\/img08-768x384.jpg 768w, https:\/\/isbm.jp\/en\/wp-content\/uploads\/2021\/02\/img08-1536x768.jpg 1536w, https:\/\/isbm.jp\/en\/wp-content\/uploads\/2021\/02\/img08-2048x1024.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n<div class=\"effect-fade content_block mb-10 text-center effect-scroll\">\n<div class=\"btn_mono1 border border-black contact mx-auto w-10\/12 md:w-3\/5\">\n<a href=\"https:\/\/isbm.jp\/en\/services\/research\/webanalysis\" class=\"block flex items-center px-4 py-6 box-border relative\">See a service description for this case study<img decoding=\"async\" src=\"https:\/\/isbm.jp\/wp-content\/themes\/isbm\/img\/arrow_bk.svg\" class=\"w-8 h-auto ml-auto\"><br>\n<\/a>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Customer Profile Nonprofit Foundation in Japan Customer&#8217;s Goals 1. To revise their website, clarify and simplify their message by reducing excessive jargon.2. To increase website traffic and inquiries.3. To expand outreach to and inquiries from nonprofit organizations and corporations. What We Did 1. Conducted research on traffic to their website, including heuristic assessment of website &hellip; <a href=\"https:\/\/isbm.jp\/en\/works\/research2\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Website Renewal Research<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"description":"What We Did \/ 1. Conducted research on traffic to their website, including heuristic assessment of website visitors\u2019 experience navigating the site and satisfactory interface.","title":"Website Renewal Research - ISB Marketing"},"footnotes":""},"categories":[10],"tags":[],"class_list":["post-135","post","type-post","status-publish","format-standard","hentry","category-research"],"_links":{"self":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/comments?post=135"}],"version-history":[{"count":20,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/135\/revisions"}],"predecessor-version":[{"id":1420,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/135\/revisions\/1420"}],"wp:attachment":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/media?parent=135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/categories?post=135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/tags?post=135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}