{"id":139,"date":"2021-01-24T23:44:27","date_gmt":"2021-01-24T14:44:27","guid":{"rendered":"http:\/\/isbm5227.xsrv.jp\/isbm.jp\/?p=139"},"modified":"2024-06-07T10:13:18","modified_gmt":"2024-06-07T01:13:18","slug":"%e7%ab%b6%e5%90%88%e6%af%94%e8%bc%83%e8%aa%bf%e6%9f%bb%e3%81%ab%e3%82%88%e3%82%8b%e8%aa%b2%e9%a1%8c%e3%81%ae%e6%98%8e%e7%a2%ba%e5%8c%96","status":"publish","type":"post","link":"https:\/\/isbm.jp\/en\/works\/research1\/","title":{"rendered":"Identifying Problems by Studying Competitors"},"content":{"rendered":"\n
\n

Customer Profile<\/h2>\n

Software Company<\/p>\n

Customer’s Goals<\/h2>\n

1. Determine the relative position of their products in the market.
2. Review, revise and improve their marketing strategy.<\/p>\n

What We Did<\/h2>\n

1. Selected three of the customer\u2019s competitors for comparative analysis.
2. Analyzed the competitors\u2019 websites, particularly their structures, for UI.
3. Compiled information on competitors\u2019 promotion activities.
4. Evaluated contents of competitors\u2019 sites, PR and owned media.<\/p>\n<\/div>\n\n

\n\n

<\/p>\n<\/div>\n

Result <\/h2>\n

Compared to before, their revised site saw a 100% increase in discrete visitors, a 30% increase in inquiries and applications, and an 80% reduction in visitors quitting the site without filling in an application form.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n

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\nSee a service description for this case study
\n<\/a>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Customer Profile Software Company Customer’s Goals 1. Determine the relative position of their products in the market.2. Review, revise and improve their marketing strategy. What We Did 1. Selected three of the customer\u2019s competitors for comparative analysis.2. Analyzed the competitors\u2019 websites, particularly their structures, for UI.3. Compiled information on competitors\u2019 promotion activities.4. Evaluated contents of … Continue reading Identifying Problems by Studying Competitors<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"description":"What We Did \/ 1. Selected three of the customer\u2019s competitors for comparative analysis. 2. Analyzed the competitors\u2019 websites, particularly their structures, for UI.","title":"Identifying Problems by Studying Competitors - ISB Marketing"},"footnotes":""},"categories":[10],"tags":[],"class_list":["post-139","post","type-post","status-publish","format-standard","hentry","category-research"],"_links":{"self":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/comments?post=139"}],"version-history":[{"count":14,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/139\/revisions"}],"predecessor-version":[{"id":649,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/139\/revisions\/649"}],"wp:attachment":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/media?parent=139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/categories?post=139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/tags?post=139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}