{"id":1460,"date":"2026-05-29T09:53:42","date_gmt":"2026-05-29T00:53:42","guid":{"rendered":"https:\/\/isbm.jp\/en\/?p=1460"},"modified":"2026-05-29T09:53:44","modified_gmt":"2026-05-29T00:53:44","slug":"100-year-old-medical-manufacturer-secures-500-leads-at-a-trade-show-in-japan","status":"publish","type":"post","link":"https:\/\/isbm.jp\/en\/works\/casestudy\/case-mikasa","title":{"rendered":"100-Year-Old Medical Manufacturer Secures 500+ Leads at a Trade Show in Japan"},"content":{"rendered":"\n
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\nMikasa X-Ray Co., Ltd., a specialized manufacturer with a 100-year history, has been delivering world-class portable X-ray units since 1923. Their equipment is trusted in extreme environments worldwide, from Mt. Everest to SpaceX rockets.

\nRecognizing the need to strengthen their domestic presence, Mikasa X-Ray sought a partner to spearhead their Japanese market expansion by transforming their exhibition processes. This led to a successful collaboration with ISB Marketing, resulting in a breakthrough performance at their latest trade show.\n<\/p>\n\n

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Industry<\/h2>\n

Medical Device Manufacturing<\/span>\n<\/p>\n\n

Challenges faced by Mikasa X-Ray<\/h2>\n

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  • Low Domestic Awareness<\/b>: Despite a strong international brand, penetration in the Japanese market remained insufficient. <\/li>\n
  • Ineffective Exhibitions<\/b>: Specialized trade shows were treated as one-off events rather than strategic opportunities for market expansion.<\/li>\n
  • Disjointed Operations<\/b>: Lack of standardized processes led to operational inefficiencies and reliance on specific individuals.<\/li>\n<\/p>\n
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    Strategies Implemented by ISB Marketing<\/h2>\n

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  • Strategic Exhibition Overhaul<\/b>: Transformed trade shows from one-off events into a structured market expansion engine by standardizing the entire workflow\u2014from planning to lead nurturing. <\/li>\n
  • Frameworks for Market Entry<\/b>: Introduced original frameworks for concept design and objective goal-setting to align the team\u2019s focus on domestic growth.<\/li>\n
  • Execution-Led Training<\/b>: Delivered customized, field-oriented programs and proactive On-the-Job Training (OJT) to build a self-sustaining marketing organization.<\/li>\n<\/p>\n
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    Results<\/h2>\n

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  • 500+ Leads from First Solo Booth<\/b>:Secured a record-breaking number of leads in their first independent exhibition, establishing a powerful new engine for domestic growth. <\/li>\n
  • Standardized Sales Pipeline<\/b>: Replaced ad-hoc tasks with a reproducible system, ensuring high-quality lead generation and follow-up regardless of personnel.<\/li>\n
  • Proactive “Winning Team”<\/b>: Evolved from an operational support group into a strategic team that proactively identifies and captures market opportunities.<\/li>

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    Client Testimonials<\/h2>\n

    \n\u201cThe deciding factor was ISB Marketing\u2019s hands-on support and their ability to tailor programs to our specific goals. Their deep expertise in Japan\u2019s B2B tech landscape and manufacturing sector made them an ideal partner for our expansion.\u201d- Ms. Wu, Senior Managing Director, Mikasa X-Ray Co., Ltd.<\/b>
    \n\u201cISB Marketing\u2019s guidance and OJT was incredibly practical and helpful in turning a single event into a continuous success.\u201d- Mr. Nakanishi, Executive Assistant, Mikasa X-Ray Co., Ltd. \n<\/b>
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    Mikasa X-Ray Co., Ltd.\n<\/h2>\n

    \nFor over a century, Mikasa X-Ray has provided high-quality portable X-ray solutions globally. Their mobile units are indispensable in modern medicine, used widely in disaster relief, home healthcare, and veterinary medicine.
    \nhttps:\/\/www.mikasax-ray.com\/<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n

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    See a service description for this case study
    <\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

    Mikasa X-Ray Co., Ltd., a specialized manufacturer with a 100-year history, has been delivering world-class portable X-ray units since 1923. Their equipment is trusted in extreme environments worldwide, from Mt. Everest to SpaceX rockets. Recognizing the need to strengthen their domestic presence, Mikasa X-Ray sought a partner to spearhead their Japanese market expansion by transforming … Continue reading 100-Year-Old Medical Manufacturer Secures 500+ Leads at a Trade Show in Japan<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"title":"100-Year-Old Medical Manufacturer Secures 500+ Leads at a Trade Show in Japan- ISB Marketing","description":"Mikasa X-Ray Co., Ltd., a specialized manufacturer with a 100-year history, has been delivering world-class portable X-ray units since 1923. Their equipment is trusted in extreme environments worldwide, from Mt. Everest to SpaceX rockets. Recognizing the need to strengthen their domestic presence, Mikasa X-Ray sought a partner to spearhead their Japanese market expansion by transforming their exhibition processes. This led to a successful collaboration with ISB Marketing, resulting in a breakthrough performance at their latest trade show."},"footnotes":""},"categories":[9],"tags":[13],"class_list":["post-1460","post","type-post","status-publish","format-standard","hentry","category-advisor","tag-casestudy"],"_links":{"self":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/1460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/comments?post=1460"}],"version-history":[{"count":19,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/1460\/revisions"}],"predecessor-version":[{"id":1480,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/1460\/revisions\/1480"}],"wp:attachment":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/media?parent=1460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/categories?post=1460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/tags?post=1460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}