{"id":241,"date":"2021-02-01T00:28:50","date_gmt":"2021-01-31T15:28:50","guid":{"rendered":"http:\/\/isbm5227.xsrv.jp\/isbm.jp\/?p=241"},"modified":"2026-02-26T11:04:37","modified_gmt":"2026-02-26T02:04:37","slug":"%e6%ac%a7%e7%b1%b3%e3%81%a7%e3%81%ae%e8%aa%8d%e7%9f%a5%e6%8b%a1%e5%a4%a7%e3%81%ae%e3%81%9f%e3%82%81%e3%81%ae%e3%82%b0%e3%83%ad%e3%83%bc%e3%83%90%e3%83%ab%e3%82%b5%e3%82%a4%e3%83%88%e5%88%b6%e4%bd%9c","status":"publish","type":"post","link":"https:\/\/isbm.jp\/en\/works\/site2\/","title":{"rendered":"Localizing Websites to Expand into International Markets"},"content":{"rendered":"\n
\n

Customer Profile<\/h2>\n

General Engineering Firm (Japanese)<\/p>\n

Customer’s Goals<\/h2>\n

\u30fbTo create a \u2018Global Website\u201d and to keep up with competitors.
\u30fbTo set up a contact portal for potential leads from outside Japan.<\/p>\n

What We Did<\/h2>\n\n

After clarifying the company\u2019s corporate vision and values, we proposed ideas for revising the site in accordance with the company\u2019s identity. We created an English-language website which harmonized with the client\u2019s Japanese site, while instilling trust in the credibility, solidity and reliability of the company. The image of the company\u2019s clean corporate culture was also preserved, emphasizing brand integrity. We reduced jargon and overly technical language used on the site, rendering the site easier to understand and more relatable.<\/p>\n<\/div>\n\n\n\n

Results<\/h2>\n\n\n\n

After launching their new internationalized website, the customer\u2019s ability to handle inquiries during and after participating in exhibitions and events overseas was greatly improved.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n<\/figure>\n\n\n
\n
\nSee a service description for this case study
\n<\/a>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Customer Profile General Engineering Firm (Japanese) Customer’s Goals \u30fbTo create a \u2018Global Website\u201d and to keep up with competitors.\u30fbTo set up a contact portal for potential leads from outside Japan. What We Did After clarifying the company\u2019s corporate vision and values, we proposed ideas for revising the site in accordance with the company\u2019s identity. We … Continue reading Localizing Websites to Expand into International Markets<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"title":"Localizing Websites to Expand into International Markets","description":"What We Did \/ After clarifying the company\u2019s corporate vision and values, we proposed ideas for revising the site in accordance with the company\u2019s identity."},"footnotes":""},"categories":[7],"tags":[],"class_list":["post-241","post","type-post","status-publish","format-standard","hentry","category-site"],"_links":{"self":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/comments?post=241"}],"version-history":[{"count":16,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/241\/revisions"}],"predecessor-version":[{"id":1422,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/241\/revisions\/1422"}],"wp:attachment":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/media?parent=241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/categories?post=241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/tags?post=241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}