{"id":684,"date":"2023-09-08T16:51:29","date_gmt":"2023-09-08T07:51:29","guid":{"rendered":"https:\/\/isbm.jp\/en\/?p=684"},"modified":"2023-12-29T16:31:30","modified_gmt":"2023-12-29T07:31:30","slug":"effective-marketing-strategies-a-10-fold-rise-in-event-participation","status":"publish","type":"post","link":"https:\/\/isbm.jp\/en\/works\/casestudy\/case-aneiken\/","title":{"rendered":"Effective Marketing Strategies: a 10-fold Rise in Event Participation"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full works_img\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/isbm.jp\/en\/wp-content\/uploads\/2023\/09\/\u5b89\u885b\u7814\u69d8\u4e8b\u4f8b\u30d0\u30ca\u30fc\uff08\u30e1\u30a4\u30f3\u5199\u771f\uff09.png\" alt=\"\u5b89\u885b\u7814\u69d8\u4e8b\u4f8b\u30d0\u30ca\u30fc\uff08\u30e1\u30a4\u30f3\u5199\u771f\uff09\" class=\"wp-image-716\" srcset=\"https:\/\/isbm.jp\/en\/wp-content\/uploads\/2023\/09\/\u5b89\u885b\u7814\u69d8\u4e8b\u4f8b\u30d0\u30ca\u30fc\uff08\u30e1\u30a4\u30f3\u5199\u771f\uff09.png 1024w, https:\/\/isbm.jp\/en\/wp-content\/uploads\/2023\/09\/\u5b89\u885b\u7814\u69d8\u4e8b\u4f8b\u30d0\u30ca\u30fc\uff08\u30e1\u30a4\u30f3\u5199\u771f\uff09-300x150.png 300w, https:\/\/isbm.jp\/en\/wp-content\/uploads\/2023\/09\/\u5b89\u885b\u7814\u69d8\u4e8b\u4f8b\u30d0\u30ca\u30fc\uff08\u30e1\u30a4\u30f3\u5199\u771f\uff09-768x384.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading text-xl font-bold\" id=\"Case Study: Marketing Advice \">Case Study: Marketing Advice <\/h2>\n\n\n\n<p>The National Institute of Occupational Safety and Health in Japan (JNIOSH) conducts comprehensive research protecting the on-site safety and health of workers. With ISB Marketing&#8217;s support and guidance, JNIOSH significantly increased their online PR event participation, reaching new audiences.<\/p>\n\n\n\n<div class=\"youtube\">\n<div class=\"youtube_wrapper\">\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/AUJzPGfMc0o?loop=1&#038;playlist=AUJzPGfMc0o\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-group mb-10 p-4 md:p-8 bg-monoTone4 shadow-xl\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading text-xl font-bold\" id=\"Challenges Faced by JNIOSH\">Challenges Faced by JNIOSH<\/h2>\n\n\n\n<p>\u30fb Lack of PR knowledge kept them from effectively informing the public about their research and addressing social issues<br>\n\u30fb Difficulties in improving methods of information sharing, due to their limited resources<\/p>\n\n\n\n<h2 class=\"wp-block-heading text-xl font-bold\" id=\"Marketing Strategy Implemented by ISB Marketing: \">Marketing Strategy Implemented by ISB Marketing: <\/h2>\n\n\n\n<p>\u30fbJNIOSH sought ISB Marketing\u2019s advice on attracting visitors and publicizing events <br>\n\u30fb By developing online presentation and content, designing a questionnaire, and offering guidance on post-event public relations, ISB Marketing provided hands-on support<\/p>\n\n\n\n<h2 class=\"wp-block-heading text-xl font-bold\" id=\"Results and Achievements:\">Results and Achievements:<\/h2>\n\n\n\n<p>\u30fb Attendance in an online public event spiked about 10 times more than in previous years, reaching more than 1000 people<br> \n\u30fb This online event attracted new companies and individuals from Japan and abroad.<br> \n\u30fb Meetings with ISB Marketing clarified the issues faced by JNIOSH, leading to the formulation and implementation of effective strategies.<\/p>\n<\/div><\/div>\n\n\n<h2 class=\"text-lg font-bold\"> \u201cNot only was it a successful public event, but it also served as a guidepost on how to conduct  our public relations.\u201d \u2013 Mr. Sakakibara (Center for Research Promotion and International Affairs, as pictured on the right hand side) <\/h2>\n\n\n<p>In order to hold their first online public event, JNIOSH set up a researcher-led project team, with ISB Marketing providing guidance on program structure, website promotion, and participant attraction.\n<\/p>\n\n\n\n<p>Greatly exceeding expectations, this event attracted over 1,000 participants, approximately 10 times more than previously. New demographics, such as regions including Okinawa and Hokkaido and international attendees, also participated. As ISB Marketing worked with JNIOSH to solve their issues and decide upon necessary processes, this success was a guidepost for JNIOSH to re-evaluate their public relations approach. \n<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\n<\/p>\n\n\n<div class=\"effect-fade content_block mb-10 text-center effect-scroll\">\n<div class=\"btn_mono1 border border-black contact mx-auto w-10\/12 md:w-3\/5\"><a class=\"block flex items-center px-4 py-6 box-border relative\" href=\"https:\/\/isbm.jp\/en\/services\/advisoryservice\/\">See a service description for this case study<img decoding=\"async\" class=\"w-8 h-auto ml-auto\" src=\"https:\/\/isbm.jp\/wp-content\/themes\/isbm\/img\/arrow_bk.svg\" \/><br \/><\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Case Study: Marketing Advice The National Institute of Occupational Safety and Health in Japan (JNIOSH) conducts comprehensive research protecting the on-site safety and health of workers. With ISB Marketing&#8217;s support and guidance, JNIOSH significantly increased their online PR event participation, reaching new audiences. Challenges Faced by JNIOSH \u30fb Lack of PR knowledge kept them from &hellip; <a href=\"https:\/\/isbm.jp\/en\/works\/casestudy\/case-aneiken\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Effective Marketing Strategies: a 10-fold Rise in Event Participation<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"description":"With ISB Marketing's support and guidance, JNIOSH significantly increased their online PR event participation, reaching new audiences.","title":"Effective Marketing Strategies: a 10-fold Rise in Event Participation - ISB Marketing"},"footnotes":""},"categories":[9],"tags":[13],"class_list":["post-684","post","type-post","status-publish","format-standard","hentry","category-advisor","tag-casestudy"],"_links":{"self":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/comments?post=684"}],"version-history":[{"count":41,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/684\/revisions"}],"predecessor-version":[{"id":726,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/684\/revisions\/726"}],"wp:attachment":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/media?parent=684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/categories?post=684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/tags?post=684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}