{"id":737,"date":"2023-09-20T11:44:40","date_gmt":"2023-09-20T02:44:40","guid":{"rendered":"https:\/\/isbm.jp\/en\/?p=737"},"modified":"2023-12-29T16:31:18","modified_gmt":"2023-12-29T07:31:18","slug":"unleashing-the-power-of-content-marketing%ef%bc%9awebsite-traffic-soars-10-fold","status":"publish","type":"post","link":"https:\/\/isbm.jp\/en\/works\/casestudy\/case-ntttx\/","title":{"rendered":"Unleashing the Power of Content Marketing\uff1aWebsite Traffic Soars 10-Fold!"},"content":{"rendered":"\n
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Case Study: Content Marketing <\/h2>\n\n\n\n

NTT TechnoCross Corporation is a wholly owned subsidiary of NTT (Nippon Telegraph and Telephone Corporation), that provides innovative solutions, including development and sales of software and system integration services and consultation. Adopting a customer-centric approach and leveraging informative content led to a tenfold surge in the product\u2019s website traffic, which brought about a significant increase in brand recognition and lead acquisition.<\/p>\n\n\n\n

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Challenges faced by NTT TechnoCross Corporation<\/h2>\n\n\n\n

\u30fb Enhancing product recognition and attracting potential customers
\n\u30fb Exploring more effective sales promotion methods\n<\/p>\n\n\n\n

Strategies Implemented by ISB Marketing <\/h2>\n\n\n\n

\u30fbImplementing a robust content marketing strategy
\n\u30fb Developing and delivering informative content offering practical solutions to business issues
\n\u30fb Shifting from traditional sales promotion methods to digital-based marketing techniques\n<\/p>\n\n\n\n

Results and Achievements<\/h2>\n\n\n\n

\u30fb A tenfold surge in website visitors, significantly boosting overall brand recognition
\n\u30fb Substantial growth in the number of inquiries received, indicating increased interest\n
\n\u30fb Broad dissemination of useful information through the company-wide portal site<\/p>\n<\/div><\/div>\n\n\n

\u201cTheir proposal was creative and their follow-ups at key points were also very helpful. ” \u2014 Mr. Murai (Manager of Business Unit 2 in the West Japan Division) <\/h2>\n\n\n

\u201cOur website now consistently ranks at the top of the search results when people use relevant keywords, resulting in a remarkable tenfold increase in website traffic.” \u2014 Ms. Ishihara ( Leader of Business Unit 2 in the West Japan division)\n<\/p>\n\n\n\n

To raise its brand awareness, NTT TechnoCross sought the marketing and IT expertise of ISB Marketing, which was tasked with planning, coordination, interviews, and content production for this new thought leadership initiative. \n<\/p>\n\n\n\n

Posting new content on NTT TechnoCross\u2019 product website yielded remarkable results: website traffic increased tenfold, the product page appeared at the top of search results for targeted keywords, and there was a noticeable improvement in product awareness. This content also generated leads and promoted inquiries. \n<\/p>\n\n\n\n

ISB Marketing\u2019s creativity, attention to detail, and commitment to evaluating our work contributed to this project\u2019s success. \n<\/p>\n\n\n\n

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See a service description for this case study
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Case Study: Content Marketing NTT TechnoCross Corporation is a wholly owned subsidiary of NTT (Nippon Telegraph and Telephone Corporation), that provides innovative solutions, including development and sales of software and system integration services and consultation. Adopting a customer-centric approach and leveraging informative content led to a tenfold surge in the product\u2019s website traffic, which brought … Continue reading Unleashing the Power of Content Marketing\uff1aWebsite Traffic Soars 10-Fold!<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"title":"Unleashing the Power of Content Marketing\uff1aWebsite Traffic Soars 10-Fold! - ISBMarketing","description":"With ISB Marketing's support and guidance, NTT TechnoCross successfully increased product visibility and significantly increased traffic to its product website."},"footnotes":""},"categories":[6],"tags":[13],"class_list":["post-737","post","type-post","status-publish","format-standard","hentry","category-contents","tag-casestudy"],"_links":{"self":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/comments?post=737"}],"version-history":[{"count":11,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/737\/revisions"}],"predecessor-version":[{"id":750,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/737\/revisions\/750"}],"wp:attachment":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/media?parent=737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/categories?post=737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/tags?post=737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}