{"id":783,"date":"2023-12-19T09:39:48","date_gmt":"2023-12-19T00:39:48","guid":{"rendered":"https:\/\/isbm.jp\/en\/?p=783"},"modified":"2024-04-09T16:06:37","modified_gmt":"2024-04-09T07:06:37","slug":"sakura-information-systems-boosts-page-views-by-x1-8-enhancing-brand-awareness-and-lead-generation","status":"publish","type":"post","link":"https:\/\/isbm.jp\/en\/works\/casestudy\/case-sis\/","title":{"rendered":"Sakura Information Systems Boosts Page Views by x1.8, Enhancing Brand Awareness and Lead Generation"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full works_img\"><img decoding=\"async\" src=\"https:\/\/isbm.jp\/en\/wp-content\/uploads\/2023\/12\/SakuraIS-banner.png\" alt=\"image1\" class=\"wp-image-716\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading text-xl font-bold\" id=\"Case Study: Content Marketing \">Case Study: Content Marketing  <\/h2>\n\n\n\n<p> Sakura Information Systems Co., Ltd. develops its own services related to accounting and human resources, offering them to a wide range of industries such as finance, manufacturing, energy, and distribution. After commissioning ISB Marketing to renew their product overview pages and create case studies, the company&#8217;s website page views almost doubled compared to the previous year, resulting in improved brand recognition and product awareness.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-group mb-10 p-4 md:p-8 bg-monoTone4 shadow-xl\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading text-xl font-bold\" id=\"Customer\u2019s Wants and Needs\">Customer\u2019s Wants and Needs<\/h2>\n\n\n\n<p>\u30fb Create compelling content that captures the interest of potential customers.<br>\n\u30fb Enhance online marketing and brand awareness.<br>\n\u30fb Address a shortage of internal resources for digital marketing.\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading text-xl font-bold\" id=\"Our Solutions\">Our Solutions <\/h2>\n\n\n\n<p>\u30fb Revamped the product overview content and customer implementation case studies.<br>\n\u30fb Implemented Search Engine Optimization (SEO).<br>\n\u30fb Assessed the website through access analysis and offered solutions based on this analysis.\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading text-xl font-bold\" id=\"Results\">Results<\/h2>\n\n\n\n<p>\u30fb Reorganization of product features and strengths from the customer&#8217;s perspective, significantly enhancing brand recognition and product awareness.<br> \n\u30fb A notable increase in page views, up to 1.8 times more than the previous year, leading to successful lead generation.\n<\/p>\n<\/div><\/div>\n\n\n<h2 class=\"text-lg font-bold\"> &#8220;Through website analysis, we were able to identify areas for improvement. Following the revamp of product overview pages, some product pages saw a significant increase of x1.8 page views compared to the previous year.&#8221; \u2014  Ms. Ogawa, Marketing Strategy Dept. <\/h2>\n\n\n<p>ISB Marketing conducted a website evaluation, identifying issues and providing advice based on traffic analysis. This analysis involved examining and analyzing overall access metrics, such as the number of visits and sessions users made to the website.\n<\/p>\n\n\n<h2 class=\"text-lg font-bold\">&#8220;We are utilizing the content design sheet supervised by ISB Marketing internally. This has resulted in more structured and significantly higher-quality content,&#8221; the team reflected. <\/h2>\n<!-- \/wp:post-content -->\n\n<!-- wp:paragraph -->\n<p>Sakura Information Systems will continue to engage in digital marketing moving forward. \n<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\n<\/p>\n<!-- \/wp:paragraph -->\n\n<div class=\"effect-fade content_block mb-10 text-center effect-scroll\">\n<div class=\"btn_mono1 border border-black contact mx-auto w-10\/12 md:w-3\/5\"><a class=\"block flex items-center px-4 py-6 box-border relative\" href=\"https:\/\/isbm.jp\/en\/services\/cm\/\">See a service description for this case study<img decoding=\"async\" class=\"w-8 h-auto ml-auto\" src=\"https:\/\/isbm.jp\/wp-content\/themes\/isbm\/img\/arrow_bk.svg\" \/><br \/><\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Case Study: Content Marketing Sakura Information Systems Co., Ltd. develops its own services related to accounting and human resources, offering them to a wide range of industries such as finance, manufacturing, energy, and distribution. After commissioning ISB Marketing to renew their product overview pages and create case studies, the company&#8217;s website page views almost doubled &hellip; <a href=\"https:\/\/isbm.jp\/en\/works\/casestudy\/case-sis\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Sakura Information Systems Boosts Page Views by x1.8, Enhancing Brand Awareness and Lead Generation<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"title":"Sakura Information Systems Boosts Page Views by x1.8, Enhancing Brand Awareness and Lead Generation - ISBMarketing","description":"Sakura Information Systems Co., Ltd. develops its own services related to accounting and human resources, offering them to a wide range of industries such as finance, manufacturing, energy, and distribution."},"footnotes":""},"categories":[6],"tags":[13],"class_list":["post-783","post","type-post","status-publish","format-standard","hentry","category-contents","tag-casestudy"],"_links":{"self":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/comments?post=783"}],"version-history":[{"count":17,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/783\/revisions"}],"predecessor-version":[{"id":856,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/783\/revisions\/856"}],"wp:attachment":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/media?parent=783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/categories?post=783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/tags?post=783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}