{"id":93,"date":"2021-01-24T17:49:27","date_gmt":"2021-01-24T08:49:27","guid":{"rendered":"http:\/\/isbm5227.xsrv.jp\/isbm.jp\/?p=93"},"modified":"2023-07-19T11:44:50","modified_gmt":"2023-07-19T02:44:50","slug":"%e3%82%bb%e3%83%bc%e3%83%ab%e3%82%b9%e3%83%84%e3%83%bc%e3%83%ab%e5%88%b7%e6%96%b0%e3%81%ab%e3%82%88%e3%82%8b%e3%83%aa%e3%83%bc%e3%83%89%e7%8d%b2%e5%be%97","status":"publish","type":"post","link":"https:\/\/isbm.jp\/en\/works\/contentmarketing1\/","title":{"rendered":"Increase Lead Generation by Updating Marketing Strategy"},"content":{"rendered":"<div class=\"content_block mb-10 px-4 md:px-0\">\n<h2 class=\"text-lg font-bold\">Company Industry<\/h2>\n<p class=\"py-4\">Major IT Company<\/p>\n<h2 class=\"text-lg font-bold\">Customer&#8217;s Goal<\/h2>\n<p class=\"py-4\">The client wished to increase the number of inquiries from prospective customers who might be interested in their services.<\/p>\n<h2 class=\"text-lg font-bold\">What We Did<\/h2>\n<div class=\"content_block mb-10 flex flex-wrap\">\n<div class=\"seminar_block w-full md:w-1\/2 border-box relative flex flex-wrap items-stretch\">\n<div class=\"seminar_desc text-left px-6 m-2 shadow-xl bg-monoTone4 w-full\">\n<p class=\"font-bold\">\u30fbSuggested improvements to the customer&#8217;s marketing strategy, based on the results of a website audit and content analysis.<\/p>\n<\/div>\n<\/div>\n<div class=\"seminar_block w-full md:w-1\/2 border-box relative flex flex-wrap items-stretch\">\n<div class=\"seminar_desc text-left px-6 m-2 shadow-xl bg-monoTone4 w-full\">\n<p class=\"font-bold\">\u30fbUpdated sales tools such as brochures and websites.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2 class=\"text-lg font-bold\">Results<\/h2>\n<p class=\"py-4 text-2xl text-mainColor2\">The number of visitors to the company&#8217;s websites skyrocketed, leading to an increase in the number of inquiries.<\/p>\n<\/div>\n\n\n<figure class=\"wp-block-image size-large works_img\"><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"450\" src=\"https:\/\/isbm.jp\/en\/wp-content\/uploads\/2021\/02\/img01.jpg\" alt=\"\" class=\"wp-image-309\" srcset=\"https:\/\/isbm.jp\/en\/wp-content\/uploads\/2021\/02\/img01.jpg 920w, https:\/\/isbm.jp\/en\/wp-content\/uploads\/2021\/02\/img01-300x147.jpg 300w, https:\/\/isbm.jp\/en\/wp-content\/uploads\/2021\/02\/img01-768x376.jpg 768w\" sizes=\"auto, (max-width: 920px) 100vw, 920px\" \/><\/figure>\n\n\n<div class=\"effect-fade content_block mb-10 text-center effect-scroll\">\n<div class=\"btn_mono1 border border-black contact mx-auto w-10\/12 md:w-3\/5\">\n<a href=\"https:\/\/isbm.jp\/en\/services\/cm\/\" class=\"block flex items-center px-4 py-6 box-border relative\">See a service description for this case study<img decoding=\"async\" src=\"https:\/\/isbm.jp\/wp-content\/themes\/isbm\/img\/arrow_bk.svg\" class=\"w-8 h-auto ml-auto\"><br>\n<\/a>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Company Industry Major IT Company Customer&#8217;s Goal The client wished to increase the number of inquiries from prospective customers who might be interested in their services. What We Did \u30fbSuggested improvements to the customer&#8217;s marketing strategy, based on the results of a website audit and content analysis. \u30fbUpdated sales tools such as brochures and websites. &hellip; <a href=\"https:\/\/isbm.jp\/en\/works\/contentmarketing1\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Increase Lead Generation by Updating Marketing Strategy<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"description":"What We Did \/ Suggested improvements to the customer's marketing strategy, based on the results of a website audit and content analysis. \/ Updated sales tools such as brochures and websites.","title":"Increase Lead Generation by Updating Marketing Strategy - ISB Marketing"},"footnotes":""},"categories":[6],"tags":[],"class_list":["post-93","post","type-post","status-publish","format-standard","hentry","category-contents"],"_links":{"self":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/93","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/comments?post=93"}],"version-history":[{"count":13,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/93\/revisions"}],"predecessor-version":[{"id":662,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/93\/revisions\/662"}],"wp:attachment":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/media?parent=93"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/categories?post=93"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/tags?post=93"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}