{"id":933,"date":"2024-04-09T15:00:40","date_gmt":"2024-04-09T06:00:40","guid":{"rendered":"https:\/\/isbm.jp\/en\/?p=933"},"modified":"2024-09-12T10:22:02","modified_gmt":"2024-09-12T01:22:02","slug":"effective-marketing-strategies-featured-over-80-times-in-the-press-and-on-social-media","status":"publish","type":"post","link":"https:\/\/isbm.jp\/en\/works\/casestudy\/case-fenergo\/","title":{"rendered":"Effective Marketing Strategies:Achieved around 80 press mentions and social media engagements"},"content":{"rendered":"
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Case Study: PR support in Japan<\/h2>\n\n\n\n

Fenergo is a fintech unicorn company headquartered in Ireland, that provides a range of lifecycle management (CLM) solutions, from customer verification (KYC) to ongoing KYC reviews. They help financial institutions to tackle issues surrounding money laundering and other financial crimes in accordance with the regulatory requirements of each country.
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Challenges Faced by Fenergo<\/h2>\n\n\n\n

In order to increase brand awareness in Japanese market, the company had to overcome several challenges:
\n\u30fbLanguage and cultural barriers
\n\u30fbLack of marketing and PR experience in Japan
\n\u30fbNeed for a PR strategy to increase brand awareness in the market
\n\u30fbNeed for a PR strategy based on industry expertise and extensive experience
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What ISB Marketing did<\/h2>\n\n\n\n

\u30fbProvided guidance and advice on marketing in Japan
\u30fbWrote press releases
\u30fbCoordinated interviews for the CEO during their visits to Japan
\u30fbCreated website content and blogs
\u30fbWrote white papers and industry trend reports
\u30fbWrote industry trend reports and provided guidance and advice on marketing in Japan
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Results and Achievements<\/h2>\n\n\n\n

\u30fb Achieved around 80 press mentions and social media engagements
\u30fb Company featured in thought leadership articles in publications like IT media
\u30fb Featured in a Nikkin article both online and in print
\u30fb Built direct online engagements with audiences in Japan<\/p>\n<\/div><\/div>\n\n\n\n

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\u201cISBM were professional, responsive and offered invaluable strategic guidance. As an international firm with really no marketing or PR experience in Japan, their help was essential to us. Very helpful.\u201d -Clodagh Beveridge (Fenergo -Director of communications & Contents Marketing)<\/h2>\n\n\n\n


Fenergo <\/strong>
Fenergo is a leading provider of customer lifecycle management (CLM) platforms headquartered in Ireland.
The platform enables enterprise-wide management of customer information and behavior.
https:\/\/www.fenergo.com\/<\/a>

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See a service description for this case study
<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Case Study: PR support in Japan Fenergo is a fintech unicorn company headquartered in Ireland, that provides a range of lifecycle management (CLM) solutions, from customer verification (KYC) to ongoing KYC reviews. They help financial institutions to tackle issues surrounding money laundering and other financial crimes in accordance with the regulatory requirements of each country. … Continue reading Effective Marketing Strategies:Achieved around 80 press mentions and social media engagements<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"description":"Case Study: PR support in Japan for Fenergo (Fintech unicorn company in Ireland). Achievements:Featured over 80 times in the press and on social media\u201d","title":"Effective Marketing Strategies:Achieved around 80 press mentions and social media engagements - ISB Marketing"},"footnotes":""},"categories":[8],"tags":[13],"class_list":["post-933","post","type-post","status-publish","format-standard","hentry","category-pr","tag-casestudy"],"_links":{"self":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/comments?post=933"}],"version-history":[{"count":39,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/933\/revisions"}],"predecessor-version":[{"id":1005,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/933\/revisions\/1005"}],"wp:attachment":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/media?parent=933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/categories?post=933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/tags?post=933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}