{"id":96,"date":"2021-01-24T18:57:39","date_gmt":"2021-01-24T09:57:39","guid":{"rendered":"http:\/\/isbm5227.xsrv.jp\/isbm.jp\/?p=96"},"modified":"2023-09-06T15:38:11","modified_gmt":"2023-09-06T06:38:11","slug":"%e3%82%b5%e3%83%bc%e3%83%93%e3%82%b9%e7%b4%b9%e4%bb%8b%e3%82%b3%e3%83%b3%e3%83%86%e3%83%b3%e3%83%84%e5%88%b6%e4%bd%9c","status":"publish","type":"post","link":"https:\/\/isbm.jp\/en\/works\/contentmarketing2\/","title":{"rendered":"Content Creation for Products and Services \uff5c Internet Service Company"},"content":{"rendered":"\n
\n

Customer Profile<\/h2>\n

Internet Service Company<\/p>\n

Customer’s Goal<\/h2>\n

\u30fbShowcase the features of their services to potential customers
\n\u30fbEnhance existing web pages\n<\/p>\n

The company, which offers SaaS-type services for BtoE (Business to Employee, referring to services provided to a company’s employees), faced difficulties with their internally developed service introduction page. The previous page made it difficult to understand the features of the company\u2019s services and provision flow, failing to showcase their services. The company wanted to revamp the page to boost the number of potential customers, and to make content showcasing its advantages over rival services easier to understand.\n<\/p>\n

What We Did<\/h2>\n

\u30fbConducted an in-depth interview with the client to understand the services, content, and flow.
\n\u30fbEngaged in discussions with the client to identify issues with the existing page, uncover appealing aspects, and define the primary target audience.
\n\u30fbProduced a comprehensive service page by creating illustrations and informative text that visually communicate the service’s features and flow effectively.
\n\u30fbDeveloped the website from the reader’s perspective by incorporating Frequently Asked Questions (FAQs) addressing potential queries and optimizing the service flowchart for improved readability.\n<\/p>\n<\/div>\n\n

\n\n

<\/p>\n<\/div>\n

Results<\/h2>\n

\u30fbSuccessfully acquired 1.6 times more potential customers compared to the previous year.
\n\u30fbIncreased product visibility
\n\u30fbLeveraged the product as an effective sales tool\n<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n

\n
\nSee a service description for this case study
\n<\/a>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Customer Profile Internet Service Company Customer’s Goal \u30fbShowcase the features of their services to potential customers \u30fbEnhance existing web pages The company, which offers SaaS-type services for BtoE (Business to Employee, referring to services provided to a company’s employees), faced difficulties with their internally developed service introduction page. The previous page made it difficult to … Continue reading Content Creation for Products and Services \uff5c Internet Service Company<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"description":"What We Did \/ 1. Interview the customers to gain a clear understanding of their services. 2. Created pages for their website, introducing the company, its history and services clearly. 3. Interviewed some of the company\u2019s previous clients. 4. Created Case Histories based on actual interviews, emphasizing in detail the reliability and dependability of our customer\u2019s services.","title":"Content Creation for Products and Services \uff5c Internet Service Company - ISB Marketing"},"footnotes":""},"categories":[6],"tags":[],"class_list":["post-96","post","type-post","status-publish","format-standard","hentry","category-contents"],"_links":{"self":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/96","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/comments?post=96"}],"version-history":[{"count":25,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/96\/revisions"}],"predecessor-version":[{"id":669,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/posts\/96\/revisions\/669"}],"wp:attachment":[{"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/media?parent=96"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/categories?post=96"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isbm.jp\/en\/wp-json\/wp\/v2\/tags?post=96"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}