Industry

Industrial Equipment

Challenges faced by the client

A Japanese IoT manufacturer, with cutting edge technology faced significant hurdles while preparing for entry into the US market: :

Low Brand Awareness: The company lacked presence and brand recognition in the highly competitive US business landscape.

Limited Knowledge of US IR Practices: They had little knowledge of the mandatory information disclosure regulations for publicly traded companies in the US, especially regarding mandatory press release disclosures.

Language and Cultural Barriers: Concerns regarding English communication and unfamiliarity with US business customs posed a risk to the company’s success.

Our Solution

Working closely with the local PR partner, ISB Marketing provided the following support:

Strategic Press Release Distribution: Managed the distribution of press releases targeting key US business media outlets.

Expert English Content Review: Our team of experts, including native speakers, reviewed all press release drafts. This went beyond simple fact-checking to ensure tone, cultural nuance and clarity. This ensured the messaging was aligned with US investor expectations.

Collaboration with Overseas PR Partners: We acted as a liaison between the client and the local PR partner, facilitating smooth communication and strategic execution.

Results

Timely and Compliant Information Disclosure: Successfully disclosed information to the US market on schedule, enhancing the client’s credibility as a publicly listed company.

Enhanced Accuracy and Reliability of Information: Multiple rounds of expert review helped avoid errors in technical language and tone, ensuring the accuracy of information. This boosted trust among investors and the media.

Extensive Media Coverage Across 150+ Outlets: The campaign secured placements in over 150 media outlets, including major US financial and IT-focused media. This significantly increased brand visibility among target investors and potential business partners.

While this case highlights a US market project, the same principles apply to any international expansion – including Japan.
If you’re a global company entering Japan, thorough preparation, strategic partnerships, and culturally relevant communication are critical for success.

ISB Marketing can support you as a trusted business partner in your global expansion. Whether you’re preparing for media exposure, IR communication, or brand positioning in Japan, we’re here to help.