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Public Relations: Elevate Your Tech Brand in Japan

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Service Outline

Entering the Japanese market presents unique challenges for B2B technology companies. Our Public Relations service helps you navigate this complex landscape and build meaningful relationships with your target audience. We achieve this by fostering understanding of your cutting-edge products and services and establishing your company as a trusted leader in the Japanese tech industry.

Our approach follows a proven framework:

  •   Deep Dive Research & Analysis:
    We conduct in-depth research, including stakeholder interviews and competitive analysis, to identify the challenges and opportunities facing your company and brand within the Japanese tech sector.
    [ Deliverables ]  Stakeholder interview reports, competitive analysis reports, technology trend reports.
  •   Strategic Roadmap Development:
    Based on our analysis, we develop a comprehensive PR strategy to achieve your goals. This includes setting KPIs, defining your target audience within the Japanese tech industry, crafting compelling narratives, and identifying the most effective channels and timing for your communication.
    [ Deliverables ]   Clearly defined goals and KPIs, target persona profiles, internal organization charts, annual activity plans, media engagement strategy.
  •   Precision Implementation:
    We execute the PR plan, putting the strategy into action with meticulous attention to detail and a focus on achieving measurable results.
    [ Deliverables ]   Targeted media lists, press releases optimized for Japanese media, thought leadership pieces published in relevant industry publications, tailored content for webinars and online events.
  •   Data-Driven Performance Analysis:
    We measure the effectiveness of your PR activities using quantitative and qualitative data.
    [ Deliverables ]  Activity evaluation reports with detailed performance metrics.
  •   Continuous Improvement:
    We analyze the results and refine your PR activities for continuous improvement, ensuring your strategy remains aligned with the evolving Japanese tech landscape.
    [ Deliverables ]   Revised plans for the following year, recommendations for ongoing PR activities.

Let us help you if

  • You are looking to increase brand awareness and establish thought leadership within the Japanese tech community.
  • You want to generate buzz around your innovative products or services and secure coverage in key tech publications.
  • You need to build a strong PR foundation and navigating the complexities of the Japanese media landscape.

What ISB Marketing Can Do for Your Business

ISB Marketing has a proven track record of helping foreign B2B technology companies successfully enter and thrive in the Japanese market. Our team of experienced PR professionals possesses deep expertise in the Japanese tech industry, media landscape, and cultural nuances.

We will work closely with you to develop a customized PR solution that aligns with your budget and business goals. We offer comprehensive support, from strategy development to execution and performance analysis, across a wide range of PR activities, including:

  • ・Comprehensive PR strategy development with a focus on the Japanese tech sector
  • ・Identifying and promoting your company's unique value proposition to a Japanese audience
  • ・Press release creation and distribution to targeted media outlets
  • ・Media relations and inquiry handling with Japanese journalists and influencers
  • ・Content creation for webinars, online events, and industry publications
  • ・Planning and management of communication channels such as email newsletters and social media

We are committed to providing flexible solutions that meet your unique needs. Contact us to discuss your specific requirements.

See our track record for this service
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