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Research and Analysis

Capturing real market insights through online research｜Information equipment manufacturer

Industory manufacturing Challenges faced by the client Desired to understand their product's market share and how the products were being used. Needed to develop new features based on user needs. The client wanted to gain a clear understanding of h...
Research and Analysis

Discovering New Customer Needs: How market research led to the development of a new social infrastructure service

Case Study: Market Research Walnut Ltd. was established in 1993 and is engaged in the business of diagnostic survey services for civil engineering structures and the development of measuring instruments. Through market research, ...
Research and Analysis

Website Renewal Research

Customer Profile Nonprofit Foundation in Japan Customer's Goals 1. To revise their website, clarify and simplify their message by reducing excessive jargon.2. To increase website traffic and inquiries.3. To expand outreach to and inquiries from non...
Research and Analysis

Identifying Problems by Studying Competitors

Customer Profile Software Company Customer's Goals 1. Determine the relative position of their products in the market.2. Review, revise and improve their marketing strategy. What We Did 1. Selected three of the customer’s competitors for comparativ...
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