Our Management Philosophy
Our Company Name and Logo
People often ask what “ISB” stands for:
Our logo was designed by Yoko Kadokawa, an illustrator whose designs have appeared in many media, virtual as well as old-school: books, websites, advertisements, magazines, and mobile ads. This logo was inspired by our company name itself, based on the concept of “connecting”: companies and customers, people and information, products and people.
The letter “S”, by its shape and placement in the center of the logo, symbolizes the tools used to connect these people and things. We strive to serve as that “connector”.
Our mission is to contribute the development of industry and society through excellent marketing. Our team uses its skills, versatility and talent to fulfill that mission, and provide high-quality marketing services to our customers. We aim to help businesses solve problems.
Our vision is:
Resolve the issues that our customers and our society face.
Fulfill our social responsibility of continually providing high-quality marketing services that lead to happiness for all.
Maintain the trust of our customers.
The values that we believe in are "Gratitude, Innovation, and Passion”. “Gratitude” means we appreciate everyone round us and show our appreciation toward them. “Innovation” means never losing the ability to think, learn and act spontaneously. And "Passion", for us, is the attitude with which we engage the challenges presented to us. Motivation, perseverance, and good faith are shared by our team members, and we see that keeping these values will help us achieve our mission and realize our vision.
Toward that end, we have 7 Action Guidelines:
- |1|To be fully committed
We are fully committed to our tasks no matter how small they are.
- |2|To please people
When meeting people, we always think about how we can please them.
- |3| To walk the talk
We carry out all duties and tasks with a deep sense of responsibility.
- |4|To share knowledge
We share ideas and useful proposals freely and openly.
We vow to keep our curiosity and desire to learn alive. If something new attracts our attention, we give it a try.
- |6|To cooperate
We always communicate actively with each other while working.
- |7|To embrace change
Our philosophy is to welcome change with open minds, embracing the future.