Industry
Manufacturing / Chemical Materials
Client’s Challenge
A French advanced materials manufacturer supplying European and American markets sought to expand its presence and acquire new customers in Japan by exhibiting at local trade shows. However, language barrier and a lack of familiarity with Japan’s unique business practices made it difficult to acquire high-potential leads.The client required comprehensive support, covering everything from pre-event preparation to post-event follow-up, to ensure commercial success.
Scope of Work
ISB Marketing provided end-to-end support to streamline communication and negotiation between the client and Japanese companies, covering everything from the exhibition itself to post-event follow-up.
On-site Booth Support: Beyond standard interpretation, ISB Marketing supported presentations, product explanations, and Q&A sessions. We actively facilitated business discussions and advised the client on Japanese business customs, including decision-making processes and approval timelines.
Visitor Follow-up: ISB Marketing reviewed visitor lists to prioritize leads, handled initial responses to inquiries, and escalated qualified opportunities to the client for further action.
Results
Successful Partner Acquisition: Facilitated complex negotiations with major Japanese corporations, resulting in several promising partner candidates.
High-Quality Lead Generation: Built a robust pipeline of qualified leads, moving beyond simple contacts to established business relationships.
Strategic Market Insights:Gathered intelligence on local activity and market trends, providing the client with a clear roadmap for their long-term Japan strategy.
Maximizing ROI:Optimized the exhibition’s impact, ensuring the client’s investment translated into tangible business opportunities.
Contact
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