Our mission is to deliver high-quality marketing services that effectively address the challenges faced by our clients, companies, and society, with the ultimate goal of promoting greater happiness. By cultivating strong relationships with our stakeholders and engaging in forward-thinking initiatives, we strive to shape a sustainable future for our company and the communities we serve.

Top four focus areas

Our top four focus areas and our ongoing key issues and priority themes are as follows:

１　Embracing Diversity & Inclusion

We firmly believe in the power of diversity and inclusion in unlocking the full potential of our team. By respecting and embracing differences, we foster a culture that energizes our organization and drives business development. To promote diversity and inclusion, we take proactive measures such as:

• ・ Offering long-term student internships to provide opportunities
• ・Hiring multicultural background employees
• ・ Supporting diverse career paths and equipping our team with the necessary skills and knowledge to succeed

２　Innovating through New business developments

We are dedicated to supporting a wide range of institutions and companies in their marketing efforts. Collaborating with our partners, we strive to address the challenges faced by our clients. Through continuous development of new services, we help our customers and society as a whole to overcome obstacles and achieve their goals. Our commitment to innovation includes:

• ・Providing digital marketing support and developing new products
• ・Offering customized training and workshops
• ・Establishing an “Idea Post” platform where team members can freely share and discuss innovative ideas

３　Enhancing Efficiency and Sustainability with Information Technology (IT)

We recognize the pressing global environmental issues and actively leverage IT tools to create sustainable workflows and work environments. By reducing our ecological footprint and minimizing resource waste, we contribute to a more sustainable future. Additionally, our focus on IT enables us to create a comfortable and inclusive environment for our diverse workforce. Our efforts include:

• ・Promoting remote work to reduce commuting and support work-life balance
• ・Emphasizing digitization to streamline processes and reduce paper consumption
• ・Implementing responsible PC recycling

４　Ensuring Responsible Data Management

Data management is a crucial aspect of modern business, with data becoming a valuable asset for driving innovation and exploring new business areas. At ISB Marketing, we provide various training opportunities for team members to learn about information security, industrial property rights, copyrights, etc., to ensure that data is handled in accordance with laws and regulations

• ・Maintaining compliance with GDPR, privacy laws, and cookie policies
• ・Providing training on information security, etc.
• ・Ensuring that all data is handled in accordance with laws and regulations

Process for Identifying Materiality

We follow a rigorous process to assess materiality, considering both business and stakeholder perspectives. Under the supervision of experts, we have examined the range of social issues and classified stakeholders to identify priority issues that require our attention and proactive action. As a small to medium-sized company delivering intangible marketing services, we constantly challenge ourselves to make meaningful contributions.

Employee training

Our training program includes a curated series of insightful lectures delivered by industry experts on Environmental, Social, and Governance (ESG) management. These sessions have helped to foster a deeper understanding of sustainability and inspire us to contribute to sustainable practices.

Identifying and Validating Priority Issues

To ensure comprehensive identification and validation of priority issues, we have held interactive workshops with the guidance of external experts. These sessions assist us in organizing the stakeholders, evaluating their significance, and consolidating their opinions through discussions. During this process, we not only recognize the importance of stakeholders but also value our colleagues' families, our future selves, and our future society. We have identified priority issues, ultimately narrowing them down to four key materialities.

Ongoing Review

In addition to showcasing our own initiatives at trade shows and sharing information externally, we actively gather insights on leading companies’ sustainability endeavors in Japan and overseas, and share this information within our company. We commit to regularly revising this policy to adapt to changing social conditions.