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Case Study: PR support in Japan
Fenergo is a fintech unicorn company headquartered in Ireland, that provides a range of lifecycle management (CLM) solutions, from customer verification (KYC) to ongoing KYC reviews. They help financial institutions to tackle issues surrounding money laundering and other financial crimes in accordance with the regulatory requirements of each country.
Challenges Faced by Fenergo
In order to increase brand awareness in Japanese market, the company had to overcome several challenges:
・Language and cultural barriers
・Lack of marketing and PR experience in Japan
・Need for a PR strategy to increase brand awareness in the market
・Need for a PR strategy based on industry expertise and extensive experience
What ISB Marketing did
・Provided guidance and advice on marketing in Japan
・Wrote press releases
・Coordinated interviews for the CEO during their visits to Japan
・Created website content and blogs
・Wrote white papers and industry trend reports
・Wrote industry trend reports and provided guidance and advice on marketing in Japan
Results and Achievements
・ Achieved around 80 press mentions and social media engagements
・ Company featured in thought leadership articles in publications like IT media
・ Featured in a Nikkin article both online and in print
・ Built direct online engagements with audiences in Japan
“ISBM were professional, responsive and offered invaluable strategic guidance. As an international firm with really no marketing or PR experience in Japan, their help was essential to us. Very helpful.” -Clodagh Beveridge (Fenergo -Director of communications & Contents Marketing)
Fenergo
Fenergo is a leading provider of customer lifecycle management (CLM) platforms headquartered in Ireland.
The platform enables enterprise-wide management of customer information and behavior.
https://www.fenergo.com/
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