Scriptide, a Hungary-based software development company, has been delivering custom software solutions to clients in Japan for over five years. Their expertise lies in building complex software systems tailored to specific client needs.

Recognizing that effective marketing in Japan requires more than just translation, Scriptide sought a partner to help them localize their content and improve their engagement with the Japanese market. This led to a successful collaboration with ISB Marketing.

Industry

Software Development

Challenges faced by Scriptide

Cultural Nuances: Scriptide recognized that the Japanese market presents unique cultural challenges. They understood that effective communication requires sensitivity to Japanese customs and business practices.

Localization Needs: There was a need to move beyond basic translation and adapt content to be readily understandable and relevant for Japanese businesses.

Content Optimization: Scriptide aimed to improve their marketing materials to make them more accessible and understandable for Japanese companies.

Strategies Implemented by ISB Marketing

In-Depth Analysis: Analysed Scriptide’s existing content to understand the business and identify areas for improvement.

Collaborative Development: Worked closely with Scriptide to create new materials and provide specific recommendations for enhancing existing ones.

Strategic Guidance: RISB Marketing offered valuable suggestions to make Scriptide’s communication more effective in the Japanese context.

Results

Effective Presentation Materials: Helped Scriptide create new presentation materials tailored for the Japanese market.

Positive outcomes in client meetings: Used localized presentation materials in meetings with Japanese clients.

Increased Business Opportunities: Received contract proposals, demonstrating a successful market response.

Client Testimonials

“ISB Marketing’s expertise in these areas, combined with their understanding of international business practices, made them an ideal choice.”– Daniel Fazekas, CEO & Software Developer
“We value ISB Marketing’s ability to ask relevant questions to understand our business and their proactive approach to providing solutions.”– Daniel Fazekas, CEO & Software Developer
“We are really happy with the presentation that you helped put together.”– Ariadne Mavrogenis, CMO

Scriptide

Hungarian firm Scriptide delivers tailored software development services, with expertise in building complex software systems. They provide solutions across a range of industries, including fintech, logistics, and e-commerce.
https://scriptide.tech/