Content Localisation｜ Software Company (Hong Kong)

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Content Marketing

Content Localisation｜ Software Company (Hong Kong)

Industry

Travel, Hotels

Challenges faced by the client

A Hong Kong software company providing property management systems (PMS) aimed to enter the Japanese market. They needed a Japanese website to generate inquiries but faced several challenges:

Complex Information Architecture: Their website was information-heavy and difficult for Japanese users to navigate.

Localisation Deficiencies: Their content lacked cultural relevance for the Japanese market.

Implementation Details

Strategic Website Mapping, Professional Translation and Localisation, Compliance and Legal Considerations

Based on heuristic analysis, we created a sitemap to prioritize content for localisation and adapted the content to align with Japanese cultural nuances, linguistic preferences, and business etiquette.
We also ensured the website complied with Japanese laws and regulations.

Results

The website effectively communicates the appeal of the client’s products and has established a strong online presence to generate inquiries and drive sales among Japanese target customers.

Enhanced User Experience: Improved navigation and access to information for Japanese users.

Increased Credibility and Trust: Localized content built trust with Japanese users.

Improved Lead Generation: Optimized website design led to more qualified inquiries.

Strong SEO Performance: Improved search engine visibility in Japan.

Streamlined Market Entry: We facilitated a smooth and effective entry into the Japanese market.

Client’s voice

Super appreciate your help. I think that localisation should be market focused so that the content is adapted and rephrased in ways that resonate with Japanese audiences. I definitely feel more comfortable showing this to a Japanese audience. -CEO　

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