Industory

manufacturing

Challenges faced by the client

Desired to understand their product’s market share and how the products were being used.

Needed to develop new features based on user needs.

The client wanted to gain a clear understanding of how their products were used in real-life scenarios, including aspects such as frequency and usage context. Although they had conducted customer surveys in the past, the sample size had been too small to allow for meaningful analysis.
Through this research, they hoped to deepen their understanding of users and improve products and services accordingly.

What We Did

Requirements Definition, Questionnaire Design / Production / Implementation,Reporting

Online research was conducted targeting thousands of research monitors nationwide. By setting detailed screening conditions, we efficiently focused on the ideal respondents from whom the client wanted to gather data.

During the planning phase, we helped to set up respondent criteria and key analysis points to make sure the survey results were balanced and meaningful.

For the questionnaire design, we advised on organizing the information based on research objectives, and on question logic, wording, choice structure, and response formats that would be easy for users to answer.

In the implementation and reporting phases, we aggregated data across multiple analysis axes, and delivered results along with actionable insights.