Industry:

Precision Equipment Manufacturing

Client Challenges:

No Renewal Roadmap: Lacked a clear strategy and data-backed goals for their Japanese website renewal.

Content Disorganization: Struggled to audit and manage complex legacy content for the Japanese market.

Underutilized Leads: Failed to leverage offline assets (e.g., trade show contacts) through their digital platform.

Our Solution:

Quantitative Analysis: Used GA4 and Search Console to pinpoint bounce rates and conversion bottlenecks.

Expert heuristic evaluation: UI/UX and content quality tailored to Japanese B2B buyer behavior.

Actionable Reporting: Provided improvement plan to guide the Japanese website renewal and UI/UX strategy.

Results:

Streamlined RFP: Accelerated the Request for Proposal process by providing a clear, data-driven foundation.

Identified Bottlenecks: Uncovered hidden friction points and “conversion killers” using objective metrics.

Strategic Foundation: Established a user-centric navigation path to ensure seamless information access for the Japanese audience.

Testimonials:

“The report showed us that some of our previous efforts were actually counterproductive. We built a highly persuasive RFP and implemented immediate fixes even before the full Japanese website renewal. We are glad we partnered with ISB Marketing.” — Mr. N, Department Head