Contact
Industry
Consulting/Professional services
Challenges faced by the client
A major consulting firm that provides services across a wide range of industries and companies was faced with the challenge of communicating its early user case studies in a clear and persuasive way to support business expansion. The company was also advancing its digital marketing efforts and considering how to use customer case studies as sales tools during business negotiations.
With no prior experience in implementing case production, the company was looking for a partner with expertise in both industry and information systems, who could provide support from the ground up.
Implementation Details
ISB Marketing conducted careful interviews with the client to understand the firm’s business and how their services were developed. Based on that understanding, we conducted on-site interviews and created content featuring customers who had utilized the client’s service. In the interview process, we created an environment where it was easy to talk. During the entire process, we provided ongoing guidance on workflow and preparation to help alleviate the client’s concerns, as this was their first time producing a case study.
Results
YouTube