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Case Study: Content Marketing
QNA Technology, a listed company headquartered in Poland, is a leading company in the field of colloidal synthesis of semiconductor nanomaterials. They specialize in the design and fabrication of semiconductor quantum dots(QD), modifying the surface of the dots, and quantum dot-based ink formulations. QNA Technology is also a pioneer in the development of QD emitting blue light, which is a technology offered commercially by only a few companies worldwide. This technology has the potential to make a huge positive impact in the display industry as well as in the lighting, photonics, and medical sectors. QNA Technology uses materials free of heavy metals like cadmium and lead for manufacturing the quantum dots.
Challenges Faced by QNA Technology
・Communication barriers based on language differences
・Lack of knowledge of business processes in the Japanese high-tech industry
・Lack of professional personnel and expertise in effective marketing and public relations
What ISB Marketing did
・Translated and localized technical papers.
・Prepared press releases and conducted outreach for Nanotech 2024 in Japan, one of the world’s largest international nanotechnology expos.
Results and Achievements
・Press releases were published in about 20 media outlets.
・QNA Technology’s website saw a tenfold increase in visitors.
“From the day after the press release the number of visitors on our site had jumped significantly. This was a very big step for us.” -Ludovic Ferrigno(SAN NANO – QNATechnology’s Japanese Agent)
“ISB Marketing has an understanding of the needs of technical industries, not just industries like food or cosmetics. It was very important to us to work with someone that understands not only Japanese technology market and trends but also the world market. I think that this is the greatest value ISB Marketing has brought to us. ” -Artur Podhorodecki (QNA Technology CEO)
QNA Technology
https://qnatechnology.com/en/
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