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Customer Profile
Import/Exporter of Environmental Technology
Customer’s Goal
To improve product recognition and increase the numbers of distributors.
What We Did
1. Conducted Keyword Research and Analysis of Competitors’ Websites.
2. Reorganized the listing, indexing, and searchability of their product lineup on their website and sales tools, by feature rather than by name.
3. Created new owned-media articles aimed at potential new distributors, with dedicated content to explain and introduce their product line to potential distributors.
Results
Our customer saw an increase in the number of product inquiries. Furthermore, the geographic distribution of these inquiries was much wider than before; i.e., much of the increase was from distributors outside the Tokyo area).
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