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Facilitate the effective management of newsletter delivery system | Foreign Government Agency

Marketing Advice

Facilitate the effective management of newsletter delivery system | Foreign Government Agency

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Industry

Public Sector


Challenges faced by the client

A foreign government-affiliated institution needed a way to share timely news and updates with companies they had previously connected with, with the goal of maintaining and strengthening relationships. They planned to do this by sending regular newsletters, but internal resource limitations made it difficult to execute these plans effectively.. They sought a trusted partner who could advise them on selecting and implementing the best email newsletter distribution system.


Implementation Details

Email newsletter system: Setup and ongoing support



  • Based on the client’s needs, we supported the implementation of an email newsletter distribution system, proposing a solution based on the client’s requirements and assisting with its implementation and operation.
  • We provided training to the client’s email newsletter distribution team on content creation, data analysis, and relevant legal regulations.
  • We provided guidance on system operations, created manuals, and acted as a point of contact for staff inquiries.



  • Results

  • An email newsletter distribution system that met the required specifications was selected and smoothly implemented by the client.
  • Thanks to our ongoing support, the customer was able to send newsletters to the companies targeted for email delivery without issues and transitioned seamlessly to independent operation of the system.


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