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Case Study: Content Marketing
Sakura Information Systems Co., Ltd. develops its own services related to accounting and human resources, offering them to a wide range of industries such as finance, manufacturing, energy, and distribution. After commissioning ISB Marketing to renew their product overview pages and create case studies, the company’s website page views almost doubled compared to the previous year, resulting in improved brand recognition and product awareness.
Customer’s Wants and Needs
・ Create compelling content that captures the interest of potential customers.
・ Enhance online marketing and brand awareness.
・ Address a shortage of internal resources for digital marketing.
Our Solutions
・ Revamped the product overview content and customer implementation case studies.
・ Implemented Search Engine Optimization (SEO).
・ Assessed the website through access analysis and offered solutions based on this analysis.
Results
・ Reorganization of product features and strengths from the customer’s perspective, significantly enhancing brand recognition and product awareness.
・ A notable increase in page views, up to 1.8 times more than the previous year, leading to successful lead generation.
“Through website analysis, we were able to identify areas for improvement. Following the revamp of product overview pages, some product pages saw a significant increase of x1.8 page views compared to the previous year.” — Ms. Ogawa, Marketing Strategy Dept.
ISB Marketing conducted a website evaluation, identifying issues and providing advice based on traffic analysis. This analysis involved examining and analyzing overall access metrics, such as the number of visits and sessions users made to the website.
“We are utilizing the content design sheet supervised by ISB Marketing internally. This has resulted in more structured and significantly higher-quality content,” the team reflected.
Sakura Information Systems will continue to engage in digital marketing moving forward.
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