Industry
Financial
The Challenge
A multinational FinTech company, despite its global success, faced a significant content gap in the Japanese market. To improve service recognition and accelerate customer acquisition in Japan, they needed to develop a robust content marketing strategy.
Their immediate challenge was not just translating, but truly localizing their existing global white papers so the content aligned with Japanese business context and expectations.
Our Support
ISB Marketing provided an end-to-end content localization and creation, acting as the client’s strategic partner for the Japanese market.
Our comprehensive approach included:
Strategic Content Planning:We proposed a series of high-value white papers that went beyond translation, including comparative research (Global vs. Japan data), commentary by Japanese industry experts, and localized case studies. We published on a recurring basis with evolving themes.
Expert Collaboration & Validation:We engaged recognized Japanese industry experts to verify research data, provide commentary, conduct interviews, manage rights, and supervise the content – adding authority and trust.
Deep Localization & Fact-Checking: We re-contextualized all content for Japanese business practices, validated data points, and ensured cultural and business nuances were perfectly aligned—often identifying localization needs the client had not yet considered.
Professional Design & UX: We redesigned the content structure and layout for Japanese reading preferences and created intuitive infographics, while strictly adhering to global brand guidelines.
Full-Service Production and Promotion: We managed the entire workflow—from translation and copywriting to design and final press releases for content promotion— ensuring consistent, high-quality output.
Results
The localized white paper series became a cornerstone of the client’s marketing and sales in Japan, delivering significant results:
Enhanced Brand Penetration: High-quality, relevant content significantly improved service comprehension and strengthened brand recognition among the target Japanese audience.
Generated Media Coverage: Unique insights and expert validation led to multiple media inquiries and interview opportunities, amplifying their message and authority.
Increased Credibility & Trust: Leveraging notable Japanese industry experts established immediate trust in a market that values domestic authority.
Empowered Sales Teams: The white papers became powerful sales tools, supporting lead generation and fostering more productive client conversations.
Testimonials
“We received fantastic feedback from clients who read the white paper, saying it was ‘extremely helpful’ and that they ‘circulated it within their departments.’ It’s been a great success, even leading to inquiries from prospects we met at trade shows.”
– M.S., Sales Manager, Japan Office
“ISB Marketing provided unique and compelling proposals tailored specifically for the Japanese market. Their collaboration with trusted industry experts significantly enhanced the credibility of our content. They were true professionals, pointing out data and localization nuances we hadn’t considered. Their cooperative and proactive approach made them an invaluable partner.”
– C.D., Content Marketing Director, Global HQ
Contact
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