ISB Marketing


PR Activities in Japan for a  US Company

Public Relations

PR Activities in Japan for a US Company

Customer Profile

IT startup based in the U.S.

Customer’s Goal

To grow their business and increase brand recognition in Japan.

What We Did

1. Planned and held an event to announce their business launch in Japan.
2. Handled all media relations in Japan on behalf of the customer.
3. Conducted a range of appropriate PR activities about this event.
4. As part of planning, we consulted with the customer on many details of the event, including color scheme, concept, PR contents, etc.


Major IT media and some financial newspapers reported on the company’s launch. The customer received numerous inquiries from Japanese corporations, including some leading financial institutions.

Smiling handsome speaker standing and explaining graphs on business conference in meeting hall