Enhance the attractiveness of their products to both new and existing customers.
What We Did
1. Planned a PR event with the customer, wrote briefs for the event and handled media inquiries related to the event.
2. Created and uploaded news releases, owned-media contents and more for the customer.
1. Eighty media outlets, including major portal sites, posted articles about the event.
2. Inquiries have increased since the event, and the company’s name-recognition has grown.